Peter Drucker said this phrase “What Gets Measured Gets Improved” 40 years ago. There is a lot of truth to this phrase for both individuals and companies alike.
When it comes to the film industry there are tools to measure the work day and often this is formatted in the (often outdated) form of a Production Report or PR. PR’s provide a lot of useful information such as out times, reasons for delays, scene completion info, hard drive data and more. While PR’s can be helpful they are often formatted in legal format that can be difficult to parse and really determine what the real problem areas are.
Several tech companies are working on solutions that will hopefully be alternatives to the standard PR.
One of these companies “Cinapse” has recently launched an exciting product Cinapse Live. What’s unique about Cinapse Live is its ability to track real-time info for the AD Dept that is often communicated over walkies, group texts or emails.
Having real time metrics can be very critical to finding solutions to problems and communicating that information efficiently.
My favorite part of Cinapse Live is the ability to change the day’s scene orders at the click of a button and then push notify the crew who are part of the app.
Book your demo today!